Work

The interaction effect of prepared dishes brand image and product type on consumer purchase intention

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2026-0503

Authors: Zhifen Xu, Yixuan Hou

Institution: Xinyang Normal University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Nanhu Scholars Program for Young Scholars of Xinyang Normal University

Award: G1063379218

OpenAlex ID: W7204084794

FWCI:

Cites: 41

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