Work

Digitalisation and omni-channel strategies: insights from South Korea and Vietnam

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-02-2025-0089

Authors: Pyoungsoo Lee, Youn Sung Kim, Donghyun Choi, Lib Lee, Kwang Ho Song, Seungbeom Kim

Institutions: Kyonggi University, Inha University, Chung-Ang University, Hongik University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W7204108527

FWCI: 9.939

Cites: 40

Cited by: 1

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