When are imperfections beneficial? The impact of aesthetic imperfections in virtual and human influencers on consumer engagement
Year: 2026
Type: article
Source: Internet Research
Authors: Min Tian, Zhenyu Li, Sigen Song
Institutions: Shanghai University, Shanghai Institute of Technology
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7204110021