Work

Tales of two similar advertising channels: online sales performance between SSA_Taobao and SSA_Tmall

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-11-2025-0869

Authors: Chengping He, Jie Ren

Institutions: Huazhong University of Science and Technology, Zhongnan University of Economics and Law

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Social Science Fund of China

OpenAlex ID: W7204166660

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Cites: 38

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