Work

Visual attention to brand logos in s-commerce: the influence of top-down cognitive factors

Year: 2026

Type: article

Source: Behaviour and Information Technology

DOI: 10.1080/0144929x.2026.2719742

Authors: Francisco Muñoz-Leiva, Doaa Herzallah, Beatriz García-Carrión, Ismael Ramón Sánchez-Borrego, Francisco Liébana-Cabanillas

Institutions: Universidad de Granada, Universidad de Sevilla

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204179242

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Cites: 66

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