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Seeing is believing? How VR and 360-degree video bypass trust to drive approach tendencies in Airbnb advertising

Year: 2026

Type: article

Source: Journal Of Vacation Marketing

DOI: 10.1177/13567667261480389

Authors: Yang Wang, Sedigheh Moghavvemi, Seuk Wai Phoong

Institutions: University of Malaya, Khazar University, Taylor's University

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204201453

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Cites: 69

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