Work

Campaign success and activity-system contradictions in livestream influencer marketing

Year: 2026

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-02-2024-0153

Authors: Xiaoling Guo, Shasha Wang, Gregory Brush, Sharon Purchase

Institutions: The University of Western Australia, Queensland University of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204239811

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Cites: 50

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