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Marketing communications in the age of AI: An S-O-R framework of how algorithmic recommendations shape consumer engagement and sustainable choices

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2026.2725008

Authors: Irfan Ali Khan, Ali Ausaf, Shadab Khan

Institutions: Anhui University, Anhui Agricultural University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204437864

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Cites: 57

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