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Predicting user engagement across heterogeneous social media campaigns: a multiclass machine learning framework

Year: 2026

Type: article

Source: Journal of Business Analytics

DOI: 10.1080/2573234x.2026.2720241

Authors: Puneet Agarwal, Puneet Agarwal, M.M Fahim Siddiquee, Nafisa Mahbub, Jacob Woo, Pooja Agarwal, Pooja Agarwal

Institutions: California Polytechnic State University, Stony Brook University, Bangladesh University of Engineering and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204460285

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Cites: 61

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