Work

From Advertisements to Ad Agents: A Relational Inference Framework for Agentic Advertising

Year: 2026

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2026.2717524

Author: Guohua Wu

Institution: California State University, Fullerton

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204461923

FWCI:

Cites: 30

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