Understanding global social media influencer (SMI) marketing through credibility: a review, integrative framework and research agenda
Year: 2026
Type: article
Study design: Systematic Review
Source: International Marketing Review
Authors: Ekta Srivastava, Priya Narayanan
Institution: Indian Institute of Management Kozhikode
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7204463028