Work

Emotional intelligence of artificial intelligence: Generation Z’s digital connectedness and virtual-to-real behavioral spillover

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-05-2025-7936

Authors: Eunyoung (Christine) Sung, Ohbyung Kwon, Jinyoung Im

Institutions: Montana State University, Kyung Hee University, Oklahoma State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204474051

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Cites: 100

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