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The personalization–misrepresentation continuum: Reconceptualizing deception in AI-driven marketing communications

Year: 2026

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2026.2722320

Authors: Jeffrey Anderson, Carlin Nguyen

Institution: California State University Los Angeles

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204496897

FWCI:

Cites: 23

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