Work

The Economics of Influence in China’s Digital Marketing

Year: 2026

Type: article

Source: Management and business review.

DOI: 10.1177/2694104x261479013

Authors: Fan Feng, Lingling Zhang

Institution: China Europe International Business School

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204534209

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