Work

The Double-Edged Sword of Disclosing INFLUENCER MARKETING

Year: 2026

Type: article

Source: Management and business review.

DOI: 10.1177/2694104x261479124

Authors: Zeynep Karagür, Jan-Michael Becker, Kristina Klein, Alexander Edeling

Institutions: Sabancı Üniversitesi, BI Norwegian Business School, University of Bremen, KU Leuven

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204548537

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Cites: 3

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