Work

Nano, Macro, Mega? Finding the Sweet Spot for INFLUENCER MARKETING

Year: 2026

Type: article

Source: Management and business review.

DOI: 10.1177/2694104x261479016

Authors: Simone Wies, Alexander Bleier, Alexander Edeling

Institutions: Goethe University Frankfurt, Frankfurt School of Finance & Management, KU Leuven

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204565261

FWCI:

Cites: 3

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