Work

What drives Gen Z to shop by voice? A hybrid fsQCA–ANN study in an emerging market

Year: 2026

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-07-2025-2653

Author: Houda Elafdel

Institution: International University of Rabat

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204877416

FWCI:

Cites: 111

Cited by:

Related to: