Driving the urge to buy fashion products impulsively in social commerce: the interplay of platform attributes, customer experience and self-construal
Year: 2026
Type: article
Study design: Observational Study
Authors: Nham Linh Vuong, Dung Phuong Hoang
Institution: National Economics University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: Đại học Kinh tế Quốc dân
OpenAlex ID: W7204880907