Work

Beyond the SKU: a conceptual refinement of shopping cart abandonment in e-commerce

Year: 2026

Type: article

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-02-2026-0237

Authors: Lijing Wang, Lu (Lucia) Meng, Jiyao Xun, Zelin Zhang

Institutions: Renmin University of China, Beijing Technology and Business University, Xi’an Jiaotong-Liverpool University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: 电商消费信贷服务对消费者行为以及电商营销决策影响机制研究—以京东白条为例

OpenAlex ID: W7204930198

FWCI:

Cites: 47

Cited by:

Related to: