Attention Opportunity Cost and Ad Insertion in Synchronous Media: Evidence from Live Streaming
Year: 2026
Type: preprint
Source: SSRN Electronic Journal
DOI: 10.2139/ssrn.7377578
Authors: Keran Zhao, Jing Tian, Nina Huang
Institutions: Pennsylvania State University, University of Miami
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7205002748
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