Work

Augmented reality and impulse buying in mobile apps: a repeated indicator structural equation modeling approach

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-07-2025-0477

Authors: Zeeshan Hyder Memon, Irfan Hameed, Kamran Khan, Mosharrof Hosen, Prema Ponnudurai

Institutions: Houston Community College System, Taylor's University, Institute of Business Management, Samarkand State University named after Sharof Rashidov, Daffodil International University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7208764623

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Cites: 62

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