Work

When showing the inside hurts: the negative effect of anatomical depiction on consumers' brand attitude during product-harm crises

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2026-0622

Authors: Zhichen Hu, Shaomu Wei, Baolong Ma, Rubing Bai

Institutions: Guangxi Minzu University, Tianjin Renai College, Beijing Institute of Technology, Shandong University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Natural Science Foundation of Shandong Province

Awards: G1660303304, G6934657469

OpenAlex ID: W7208775965

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Cites: 37

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