Work

A Translational Approach to Research in Sport Sponsorship and Event Marketing: 20 Years of Journal of Advertising Research (2006–2025)

Year: 2026

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.2026.2712890

Authors: Jonathan A. Jensen, Angeline CLOSE Scheinbaum

Institutions: Texas A&M University, Clemson University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7208777845

FWCI:

Cites: 29

Cited by:

Related to: