Work

Perceived persuasion legitimacy of virtual influencers: a dual-pathway model of consumer acceptance and purchase intention

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2026-1039

Author: Ramendra Pratap Singh

Institution: Indian Institute of Management Tiruchirappalli

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7208792586

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Cites: 47

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