Work

Pixels of prestige: how cue configuration and virtual influencer-brand fit shape luxury brand desire

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-10-2025-0641

Authors: Jingya Guo, Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Ian Phau

Institutions: Henan Polytechnic University, UCSI University, City University of Macau, University of Jordan, Jaipuria Institute of Management, Swinburne University of Technology, Swinburne University of Technology Sarawak Campus, Curtin University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7208832667

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Cites: 74

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