EXPRESS: Impacts of Product-line Breadth on the Effectiveness of Advertising and Consumer Word-of-Mouth: Evidence from China’s Automobile Market
Year: 2026
Type: article
Source: Journal of Interactive Marketing
Authors: Shuying Gong, Chengxi Li, Qi Sun, Fang Wu
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7210276982
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