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AI-Mediated Brand Visibility Criterion Auditing Methodology

Year: 2026

Type: article

Abstract: The Criterion Audit is a structured methodology for assessing how AI systems surface, frame, suppress, substitute, redirect, or otherwise mediate brand visibility. It defines twelve behavioural criteria, fixed scoring anchors, and a completeness check that determines whether the criteria can be meaningfully applied. The methodology is fully disclosed; the proprietary question battery and execution heuristics are not.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.22673536

Author: Argo, William

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7212039156

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