Work

The persuasive power of social media influencers: the effects of product congruence, altruistic motivation and storytelling

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-12-2025-0933

Authors: Juan Shan, Ling Jiang, Annie Peng Cui, Wenxin Zhou

Institutions: Shanghai University, Université du Québec à Montréal, West Virginia University, East China Normal University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7212040284

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Cites: 53

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