Work

From choice to payment: a multi-stage framework of consumer behaviour in Pay-What-You-Want pricing

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-12-2025-0939

Authors: Seema Bihari, Ashwini K. Awasthi, Nitika Sharma

Institutions: Nirma University, International Management Institute

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7212055380

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Cites: 44

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