Work

Breaking into the premium market via oblique brand extensions: a trust transfer mechanism grounded in dual ecosystem and technological capabilities

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-08-2025-1739

Authors: Jia Liu, Yiweng Yang, Nan Li, Xiaobo Tao, Xiaoying Xin

Institutions: Central University of Finance and Economics, North China University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Social Science Fund of China

OpenAlex ID: W7212072887

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Cites: 73

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