Work

The effect of brand personality, self-congruity and functional benefit on repurchase intention: the role of brand experience and preference

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Enterprising Communities People and Places in the Global Economy

DOI: 10.1108/jec-11-2025-0393

Authors: Barış Armutcu, Veland Ramadani, Atınç Olcay, Christina Theodoraki

Institutions: Iğdır Üniversitesi, South East European University, Gaziantep University, University of Nicosia, Aix-Marseille Université

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7212182964

FWCI:

Cites: 54

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