Work

The Narrative Premium: Explaining Why Consumers Pay More for Luxury Cosmetics

Year: 2026

Type: article

Study design: Observational Study

Source: Review of Marketing Science

DOI: 10.1515/roms-2026-0106

Author: Duyquy Le

Institution: Industrial University of Ho Chi Minh City

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7212254694

FWCI:

Cites: 53

Cited by:

Related to: