Work

Understanding the brand love research from 2002-2024: a scoping review and future research agenda

Year: 2026

Type: article

Study design: Systematic Review

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-09-2024-5446

Authors: Amarjeet Singh, Meenal Munjal, Charu Shri

Institution: University of Delhi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7212294794

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Cites: 87

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