Work

Television advertising in national crises: shifting consumer attitudes and brand perceptions during the first month of war

Year: 2026

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2026.2730727

Authors: Dorit Zimand-Sheiner, Ofrit Kol, Itay Oleinik, Shalom Levy

Institution: Ariel University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7212377582

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Cites: 46

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