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From inspired-by to inspired-to: uncovering the factors that influence blind box purchase intention

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-08-2025-8244

Authors: Lihua Huang, Xuanyu Zhu, Juan Tang, Jiaqi Dong, Jianing Zhang

Institutions: Inner Mongolia Normal University, Macau University of Science and Technology, University College London

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7212380221

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Cites: 51

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