Work

Internal marketing as a strategic tool for social sustainability and competitiveness in European SMEs

Year: 2026

Type: article

Source: Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

DOI: 10.1108/cr-02-2026-0104

Authors: Ioanna Papasolomou, Despoina (Sheila) Panaila Sfountouri, George Yiapanas, Alexandros Antonaras, Neoklis Neokleous

Institution: University of Nicosia

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7212399231

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Cites: 30

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