Associations Between Virtual Influencer Attributes, Sponsoring Brand Trust, and Purchase Intention Among Vietnamese Gen Z TikTok Users
Year: 2026
Type: article
Study design: Observational Study
Source: Journal of Promotion Management
Authors: Nghia Huynh Dai Le, Vi Loi Truong
Institution: FPT University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7212423850