Work

Channel dynamics strategy of music merchandise: the effect of offline consumer experience on online sales

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2025-1970

Authors: Jin Seon Choe, Miyea Kim

Institutions: Sungkyunkwan University, Changwon National University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7212434558

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Cites: 35

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