Work

Caught in the framing: How consumer reactivity links typicality and market appeal for creative products

Year: 2026

Type: article

Source: Strategic Entrepreneurship Journal

DOI: 10.1002/sej.70044

Authors: Guang Zhu, Tao Wang, Xiaofei Qu

Institutions: Xi'an Jiaotong University, École de management de Lyon, Tongji University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung, National Natural Science Foundation of China

Awards: When two become one: The organizational antecedents and consequences of inter-firm mobility, G7430751074, G7678379046

OpenAlex ID: W7212849409

FWCI:

Cites: 121

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