Work

When contextual backgrounds backfire: a multi-study investigation of visual design effectiveness in digital marketing

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-10-2025-0639

Authors: Luke Liska, Matthew B. Lunde, Zhihao Yu, Maneesh Thakkar

Institutions: Radford University, University of Minnesota, Duluth, University of Nebraska at Omaha

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7213441852

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Cites: 58

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