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Co-creating sustainable luxury: how young consumers decode celebrity-endorsed sustainability through deep metaphor

Year: 2026

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-02-2025-0045

Authors: Syrine Bassi, Krisztina Kolos

Institution: Corvinus University of Budapest

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7213545149

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Cites: 47

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