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When AI enhances and substitutes human capabilities: A dynamic capabilities perspective on sustainable transformation in the tourism industry

Year: 2026

Type: article

Abstract: This study develops a Dynamic Capabilities framework to examine how Green HRM Practices (GHRM) influence Sustainable Employee Performance (SEP) through Green Agility (GA), Green Technology Adoption (GTA), and Sustainable Employee Model Innovation (SEMI) in Vietnam’s tourism industry. Using data from 695 tourism employees and PLS-SEM, the findings show that GHRM positively affects GA and SEP, while GA enhances both GTA and SEP. GTA further strengthens SEMI and SEP, and SEMI positively contributes to SEP. AI adoption significantly moderates the relationship between GTA and SEP, while its interactions with GA and SEMI are not supported. These findings highlight the differentiated role of AI in shaping the contribution of green technology adoption to sustainable employee performance. The study contributes to the sustainability and tourism literature by integrating human, technological, and organizational capabilities within a Dynamic Capabilities framework.

Source: Sustainable Futures

DOI: 10.1016/j.sftr.2026.102166

Authors: Le Tran Bao Han, Le Quy Duy, Nguyen Thanh Long

Institution: Industrial University of Ho Chi Minh City

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: gold

Estimated APC paid: $2,340