Work

1 Where Consumers Diverge from Others: Identity-Signaling and Product Domains

Year: 2015

Type: conference-paper

Authors: Jonah Berger, Chip Heath

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7214264849

FWCI:

Cites:

Cited by:

Related to: 10