Work

Agentic AI-enabled influencers and psychological persuasion: agenticity shaping emotional engagement and well-being

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-11-2025-8511

Authors: Arjun J. Nair, Satish Rao, Sridhar Manohar

Institutions: St. Lawrence College, Manipal Academy of Higher Education, Chitkara University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7214433371

FWCI:

Cites: 75

Cited by:

Related to: