Year: 2024
Type: dissertation
Abstract: Digitalization and new technological solutions have transformed the tourism industry.Particularly, artificial intelligence powered solutions for customer service are becoming more common.(Dogru et al., 2023).Excellent customer experience is one of the most important elements for the competitiveness of businesses, where customer service plays an important role (Berg et al., 2022).As customer service is increasingly based on AI-powered chatbots, it is Itä-Suomen yliopisto, Yhteiskuntatieteiden ja kauppatieteiden tiedekunta
Author: Kekäläinen, Tommi
Institution: University of Eastern Finland
Language: English
Topic: AI in Service Interactions
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7215366203