Work

Status hope: the conceptualisation of the status game

Year: 2026

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-03-2025-0092

Authors: Guojun (Sawyer) He, Weiwei Zhang, Russell W. Belk

Institutions: SKEMA Business School, Hartwick College, York University, York University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7219693777

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Cites: 62

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