Work

The role of information cocoons in shaping consumer loyalty in e-commerce: a grounded theory study

Year: 2026

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2026.2742392

Authors: Wenxin Wang, Xin Yan

Institutions: Qingdao Vocational and Technical College of Hotel Management, Anhui University of Finance and Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Natural Science Foundation of Shandong Province

Award: G9000856118

OpenAlex ID: W7219729281

FWCI:

Cites: 35

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