Do fans care about controversial sport sponsorships? The sport sponsorship moral appropriateness decision-making process unravelled
Year: 2026
Type: article
Source: Sport in Society
Institutions: Ghent University, IMEC
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: Fonds Wetenschappelijk Onderzoek
Awards: Sports sponsoring as a vehicle for gambling providers: How gambling sports sponsorship persuades consumers and contributes to gambling harms, Responsible gambling advertising: How to empower young adults to cope with digital advertising for online gambling?, Rolling the dice of compassion. The role of consumer legitimacy in consumers’ responses to cause marketing initiatives by gambling companies
OpenAlex ID: W7219795583