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Hospitality Adaptation to Sustainability Demands: A Strategic Approach to Responsible Business Practices

Year: 2024

Type: article

Abstract: . The demand for increased sustainability is a significant challenge for the hotel industry. Business practices should not only focus on the economic sector but must be integrated with sustainable goals that integrate strategic approaches to local community involvement, waste reduction, and environmentally friendly energy and resource management. This research aims to analyze the strategic approach hotels adopt and evaluate the results of implementing responsible business practices toward a sustainable hospitality industry. The research method uses qualitative research methods through literature analysis on sustainable business practices in the hotel industry and case studies of hotels that have successfully implemented a strategic sustainability approach. The research results show that a strategic approach that includes energy management, waste reduction, community involvement, and employee well-being can significantly impact the hotel industry's environment, society, and economic sustainability.

Source: UNCLLE (Undergraduate Conference on Language, Literature, and Culture)

Authors: Nicolaus, Yoseph, Asyan, Haura Tabriza, Heavenly, Petter Hans, Asshofi, Izza Ulumuddin Ahmad

Institution: Universitas Dian Nuswantoro

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W7220198479

FWCI:

Cites:

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