Work

Consumers’ motivations behind sustainable clothing consumption in an emerging market: a means-end approach

Year: 2026

Type: article

Source: Journal of Business Strategy

DOI: 10.1108/jbs-07-2025-0154

Authors: Mandeep Kaur, Shweta Mittal, Amarjeet Kaur, Rubaina Shrivastava

Institutions: Shree Guru Gobind Singh Tricentenary University, University of Guam, Institute of Management Technology, Indian Institute of Management Indore

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7221443528

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Cites: 96

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